It seems to me that we are on the verge of a sustainability zeitgeist - you'd almost have live under a rock to avoid hearing current issues on global warming, climate change, and so on. The evidence is surmounting and compelling; I think people are growing more aware of these environmental problems.
Of course, that doesn't mean everyone is going to do something about it.
I remember sometime ago, a friend commented on how she couldn't understand why a person would NOT do something pro-active to save the environment. Yah, sometimes it is difficult to adopt another perspective, but today I found a page that offers some insights into what "others" might be thinking about in regards to this issue.
I've selected a few examples for you to enjoy:
Rhett-Butlerist Features - “Peak Oil? Planetary Collapse? Frankly, my dear, I don’t give a damn.” Translation: Aggressive denial of information not in keeping with one’s world view.
Y2K features : “They said everything would collapse with 2000, and it didn’t.” Translation: A belief that any prior concern about societal problems that didn’t occur demonstrates the impossibility of any others happening in the future.
Submissive features: You're probably right. [Shrug]" Too hard/scary to think about... Translation: A response that acknowledges the reality of the threat, but is emotionally frozen or unwilling to devote emotional time and energy to the matter.
Magical Thinking : “Don’t worry, we can build a car that can run on air!” Translation: Proposes solutions that are clearly outside the realm of physics.
To read more of these enlightening comments, follow the link to the Energy Bulletin.