Starting yesterday, 15 Whole Foods stores in New York City began selling 20,000 ultra-chic canvas bags that say,"I'm not a plastic bag." It wouldn't surprise me if these bags are sold-out by now. Each bag costs $15, which is an absolute bargain considering that folks were paying up to $1500 for the very same bag.
So New Yorkers are going to look hot while shopping at Whole Foods. According to Anya Hindmarch, the designer of these bags, it's all about supply and demand. If people think there's a limited edition, they're going to want those bags even more.
What a savvy approach to raising awareness about this bag issue! I guess if a person doesn't care about the environmental and/or economic issues regarding the consumption of plastic bags, they may still change their old ways all in the name of fashion!