Sold! Who doesn't want to miss out on those virtues?
What's most interesting to me was how these values have gradually changed. Not long after, General Mills began processing their wheat to create cake mixes and cereal.
Instead of pairing these products with good health and purity, General Mills promoted the value of convenience. It seems as though this has been our mantra for some time now. It's got me thinking: Given the obvious benefits of having convenient products, what are its negative side effects?
From a cognitive standpoint, I know that having these products at my disposal means I don't have to think about where these products come from. This is not a matter of being forgetful; I'm blithely ignorant of this information. The underlying issue is that the value of convenience disconnects me from my place in the food chain. I'm so disconnected that I have to remind myself that Lucky Charms are partially made from whole wheat!
The take-home message is that while commodities are here to stay, our values will change. Which value could possibly trump the value of convenience?